Bloggers and content marketers have realized the importance of using their Google+ profile to connect the content they have written to their own authorship. When they write and publish high-quality content related to their business niche, Google has an easier time recognizing you as an authority within your business niche. To ensure that Google recognizes you as an authority within your field, your content should always be relevant to your particular area of expertise.
Another way that you can use the website to your benefit is to optimize your profile. When you use Google+ as part of your SEO efforts, you should also remember to optimize your profile. By including as much information as possible and completing all of the required areas, URL for your website, profile image, and details about your business; your followers will have a clear idea about who you are and what your business does. You may also want to have your page verified by Google to help increase your credibility.
As with any other social media page, your Google+ page is more effective if you link it with your website and other social media pages you may have. By adding the page to your website, search engines will find it easier to locate you and provide your site in their search results. When visitors to your site see that you have added the +1 button they will find it easier to identify you and know that you are a credible website and author. It will also make it much easier for them to connect with you on the different social media pages you may have.
Consistently posting high quality content is just as important on this platform as with any other. If you regularly provide your followers with high quality content they are more likely to follow you and connect with you on different social media websites. This content will also make it easier for the search engine to locate your content and provide in their results increasing your rankings.
In addition to your content being of high quality, it should also be written to engage your audience. A good way to do this is to provide your readers with information they may not be aware of regarding your products or services. When you comment on the conversations taking place on your Google+ page, you will help your readers know how to connect to your content and engage with you.
Google+ can be a highly beneficial marketing tool for your SEO efforts, but only if you utilize everything that it has to offer. It may take a bit of work, but when you get it down, it can help your SEO efforts dramatically. If you haven’t already created a page for your business, you should consider doing so now.Continue reading »